Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E3DD
RGB
228, 227, 221
HSL
51, 11%, 88%
HSB
51, 3%, 89%
CMYK
0, 0, 3, 11
LAB
90, 0, 3
LCH
90, 3, 98
OKLCH
0.91, 0.01, 99
XYZ
73, 77, 79
LUV
90, 1, 5
HWB
51, 87%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.