Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E2DD
RGB
230, 226, 221
HSL
33, 15%, 88%
HSB
33, 4%, 90%
CMYK
0, 2, 4, 10
LAB
90, 1, 3
LCH
90, 3, 76
OKLCH
0.91, 0.01, 74
XYZ
73, 76, 79
LUV
90, 3, 4
HWB
33, 87%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.