Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E5DD
RGB
228, 229, 221
HSL
67, 13%, 88%
HSB
67, 3%, 90%
CMYK
0, 0, 3, 10
LAB
91, -1, 4
LCH
91, 4, 110
OKLCH
0.92, 0.01, 112
XYZ
73, 78, 80
LUV
91, 0, 6
HWB
67, 87%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.