Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4DC
RGB
231, 228, 220
HSL
44, 19%, 88%
HSB
44, 5%, 91%
CMYK
0, 1, 5, 9
LAB
91, 0, 4
LCH
91, 4, 90
OKLCH
0.92, 0.01, 90
XYZ
74, 78, 79
LUV
91, 2, 7
HWB
44, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.