Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E7DD
RGB
228, 231, 221
HSL
78, 17%, 89%
HSB
78, 4%, 91%
CMYK
1, 0, 4, 9
LAB
91, -2, 5
LCH
91, 5, 118
OKLCH
0.92, 0.01, 120
XYZ
74, 79, 80
LUV
91, -1, 7
HWB
78, 87%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.