Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4EE
RGB
231, 228, 238
HSL
258, 23%, 91%
HSB
258, 4%, 93%
CMYK
3, 4, 0, 7
LAB
91, 2, -5
LCH
91, 5, 298
OKLCH
0.92, 0.01, 300
XYZ
76, 79, 92
LUV
91, 1, -7
HWB
258, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.