Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5CABB
RGB
229, 202, 187
HSL
21, 45%, 82%
HSB
21, 18%, 90%
CMYK
0, 12, 18, 10
LAB
83, 8, 11
LCH
83, 14, 54
OKLCH
0.86, 0.04, 51
XYZ
62, 62, 56
LUV
83, 17, 15
HWB
21, 73%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.