Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5DACA
RGB
229, 218, 202
HSL
36, 34%, 85%
HSB
36, 12%, 90%
CMYK
0, 5, 12, 10
LAB
88, 2, 9
LCH
88, 10, 78
OKLCH
0.89, 0.02, 77
XYZ
68, 71, 66
LUV
88, 7, 13
HWB
36, 79%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.