Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E6CF
RGB
229, 230, 207
HSL
63, 32%, 86%
HSB
63, 10%, 90%
CMYK
0, 0, 10, 10
LAB
91, -3, 11
LCH
91, 12, 106
OKLCH
0.92, 0.03, 109
XYZ
72, 78, 70
LUV
91, 1, 17
HWB
63, 81%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.