Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E60801
RGB
230, 8, 1
HSL
2, 99%, 45%
HSB
2, 100%, 90%
CMYK
0, 97, 100, 10
LAB
49, 74, 64
LCH
49, 98, 41
OKLCH
0.58, 0.24, 29
XYZ
33, 17, 2
LUV
49, 160, 35
HWB
2, 0%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.