Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E60D09
RGB
230, 13, 9
HSL
1, 92%, 47%
HSB
1, 96%, 90%
CMYK
0, 94, 96, 10
LAB
49, 74, 62
LCH
49, 96, 40
OKLCH
0.58, 0.24, 29
XYZ
33, 17, 2
LUV
49, 158, 35
HWB
1, 4%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.