Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E61B05
RGB
230, 27, 5
HSL
6, 96%, 46%
HSB
6, 98%, 90%
CMYK
0, 88, 98, 10
LAB
50, 72, 63
LCH
50, 96, 41
OKLCH
0.59, 0.23, 30
XYZ
33, 18, 2
LUV
50, 155, 36
HWB
6, 2%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.