Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E680EE
RGB
230, 128, 238
HSL
296, 76%, 72%
HSB
296, 46%, 93%
CMYK
3, 46, 0, 7
LAB
68, 52, -39
LCH
68, 65, 323
OKLCH
0.75, 0.18, 325
XYZ
56, 38, 85
LUV
68, 47, -70
HWB
296, 50%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.