Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E68ACD
RGB
230, 138, 205
HSL
316, 65%, 72%
HSB
316, 40%, 90%
CMYK
0, 40, 11, 10
LAB
69, 43, -19
LCH
69, 47, 336
OKLCH
0.75, 0.14, 338
XYZ
53, 39, 63
LUV
69, 50, -38
HWB
316, 54%, 10%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.