Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6C9CD
RGB
230, 201, 205
HSL
352, 37%, 85%
HSB
352, 13%, 90%
CMYK
0, 13, 11, 10
LAB
84, 11, 2
LCH
84, 11, 10
OKLCH
0.86, 0.03, 8
XYZ
65, 63, 67
LUV
84, 17, 1
HWB
352, 79%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.