Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCD7
RGB
230, 204, 215
HSL
335, 34%, 85%
HSB
335, 11%, 90%
CMYK
0, 11, 7, 10
LAB
84, 11, -2
LCH
84, 11, 350
OKLCH
0.87, 0.03, 350
XYZ
66, 65, 73
LUV
84, 15, -5
HWB
335, 80%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.