Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D0CC
RGB
230, 208, 204
HSL
9, 34%, 85%
HSB
9, 11%, 90%
CMYK
0, 10, 11, 10
LAB
85, 7, 5
LCH
85, 9, 34
OKLCH
0.87, 0.03, 30
XYZ
66, 66, 66
LUV
85, 13, 6
HWB
9, 80%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.