Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D2DD
RGB
230, 210, 221
HSL
327, 29%, 86%
HSB
327, 9%, 90%
CMYK
0, 9, 4, 10
LAB
86, 9, -3
LCH
86, 9, 342
OKLCH
0.88, 0.03, 343
XYZ
69, 68, 78
LUV
86, 11, -6
HWB
327, 82%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.