Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D5CC
RGB
230, 213, 204
HSL
21, 34%, 85%
HSB
21, 11%, 90%
CMYK
0, 7, 11, 10
LAB
86, 5, 7
LCH
86, 8, 53
OKLCH
0.88, 0.02, 50
XYZ
67, 69, 67
LUV
86, 11, 9
HWB
21, 80%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.