Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DADC
RGB
230, 218, 220
HSL
350, 19%, 88%
HSB
350, 5%, 90%
CMYK
0, 5, 4, 10
LAB
88, 5, 1
LCH
88, 5, 7
OKLCH
0.90, 0.01, 6
XYZ
71, 72, 78
LUV
88, 7, 0
HWB
350, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.