Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DEDA
RGB
230, 222, 218
HSL
20, 19%, 88%
HSB
20, 5%, 90%
CMYK
0, 3, 5, 10
LAB
89, 2, 3
LCH
89, 4, 52
OKLCH
0.91, 0.01, 49
XYZ
71, 74, 77
LUV
89, 5, 4
HWB
20, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.