Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DDDE
RGB
231, 221, 222
HSL
354, 17%, 89%
HSB
354, 4%, 91%
CMYK
0, 4, 4, 9
LAB
89, 4, 1
LCH
89, 4, 12
OKLCH
0.91, 0.01, 10
XYZ
72, 74, 80
LUV
89, 6, 0
HWB
354, 87%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.