Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DDDB
RGB
231, 221, 219
HSL
10, 20%, 88%
HSB
10, 5%, 91%
CMYK
0, 4, 5, 9
LAB
89, 3, 2
LCH
89, 4, 35
OKLCH
0.90, 0.01, 31
XYZ
72, 74, 77
LUV
89, 6, 3
HWB
10, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.