Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
E6DFFD
RGB
230, 223, 253
HSL
254, 88%, 93%
HSB
254, 12%, 99%
CMYK
9, 12, 0, 1
LAB
90, 7, -14
LCH
90, 15, 296
OKLCH
0.92, 0.04, 296
XYZ
77, 77, 104
LUV
90, 2, -23
HWB
254, 87%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.