Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E4D8
RGB
230, 228, 216
HSL
51, 22%, 87%
HSB
51, 6%, 90%
CMYK
0, 1, 6, 10
LAB
90, -1, 6
LCH
90, 6, 98
OKLCH
0.92, 0.02, 99
XYZ
73, 77, 76
LUV
90, 2, 9
HWB
51, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.