Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E1EC
RGB
231, 225, 236
HSL
273, 22%, 90%
HSB
273, 5%, 93%
CMYK
2, 5, 0, 7
LAB
90, 4, -5
LCH
90, 6, 308
OKLCH
0.92, 0.02, 310
XYZ
75, 77, 90
LUV
90, 3, -8
HWB
273, 88%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.