Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6FFED
RGB
230, 255, 237
HSL
137, 100%, 95%
HSB
137, 10%, 100%
CMYK
10, 0, 7, 0
LAB
98, -11, 6
LCH
98, 12, 152
OKLCH
0.98, 0.04, 154
XYZ
84, 94, 94
LUV
98, -13, 11
HWB
137, 90%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.