Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E71109
RGB
231, 17, 9
HSL
2, 93%, 47%
HSB
2, 96%, 91%
CMYK
0, 93, 96, 9
LAB
50, 74, 62
LCH
50, 97, 40
OKLCH
0.59, 0.24, 29
XYZ
33, 17, 2
LUV
50, 158, 35
HWB
2, 4%, 9%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.