Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E71D00
RGB
231, 29, 0
HSL
8, 100%, 45%
HSB
8, 100%, 91%
CMYK
0, 87, 100, 9
LAB
50, 72, 65
LCH
50, 97, 42
OKLCH
0.59, 0.23, 31
XYZ
33, 18, 2
LUV
50, 156, 37
HWB
8, 0%, 9%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.