Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7C8BC
RGB
231, 200, 188
HSL
17, 47%, 82%
HSB
17, 19%, 91%
CMYK
0, 13, 19, 9
LAB
83, 10, 10
LCH
83, 14, 46
OKLCH
0.86, 0.04, 42
XYZ
63, 62, 56
LUV
83, 20, 13
HWB
17, 74%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.