Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CACF
RGB
231, 202, 207
HSL
350, 38%, 85%
HSB
350, 13%, 91%
CMYK
0, 13, 10, 9
LAB
84, 11, 1
LCH
84, 11, 7
OKLCH
0.86, 0.03, 6
XYZ
65, 64, 68
LUV
84, 17, 0
HWB
350, 79%, 9%
Pantone
4995 C
Harmonies
Shades & tints
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