Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CEBF
RGB
231, 206, 191
HSL
23, 45%, 83%
HSB
23, 17%, 91%
CMYK
0, 11, 17, 9
LAB
85, 7, 11
LCH
85, 13, 56
OKLCH
0.87, 0.03, 53
XYZ
64, 65, 58
LUV
85, 16, 14
HWB
23, 75%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.