Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CFCC
RGB
231, 207, 204
HSL
7, 36%, 85%
HSB
7, 12%, 91%
CMYK
0, 10, 12, 9
LAB
85, 8, 5
LCH
85, 10, 30
OKLCH
0.87, 0.03, 26
XYZ
66, 66, 66
LUV
85, 14, 5
HWB
7, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.