Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D2CE
RGB
231, 210, 206
HSL
10, 34%, 86%
HSB
10, 11%, 91%
CMYK
0, 9, 11, 9
LAB
86, 7, 5
LCH
86, 9, 34
OKLCH
0.88, 0.02, 30
XYZ
67, 68, 68
LUV
86, 13, 6
HWB
10, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.