Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D2DC
RGB
231, 210, 220
HSL
331, 30%, 86%
HSB
331, 9%, 91%
CMYK
0, 9, 5, 9
LAB
86, 9, -2
LCH
86, 9, 346
OKLCH
0.88, 0.03, 347
XYZ
69, 68, 77
LUV
86, 12, -5
HWB
331, 82%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.