Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
E7DA97
RGB
231, 218, 151
HSL
50, 63%, 75%
HSB
50, 35%, 91%
CMYK
0, 6, 35, 9
LAB
87, -3, 35
LCH
87, 35, 94
OKLCH
0.88, 0.09, 99
XYZ
64, 69, 39
LUV
87, 12, 48
HWB
50, 59%, 9%
Pantone
127 C
Harmonies
Shades & tints
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