Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DEC5
RGB
231, 222, 197
HSL
44, 41%, 84%
HSB
44, 15%, 91%
CMYK
0, 4, 15, 9
LAB
89, 0, 13
LCH
89, 13, 89
OKLCH
0.90, 0.03, 91
XYZ
69, 73, 63
LUV
89, 7, 20
HWB
44, 77%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.