Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DEE8
RGB
231, 222, 232
HSL
294, 18%, 89%
HSB
294, 4%, 91%
CMYK
0, 4, 0, 9
LAB
89, 4, -4
LCH
89, 6, 320
OKLCH
0.91, 0.02, 323
XYZ
74, 75, 87
LUV
89, 4, -7
HWB
294, 87%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.