Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E2DB
RGB
231, 226, 219
HSL
35, 20%, 88%
HSB
35, 5%, 91%
CMYK
0, 2, 5, 9
LAB
90, 1, 4
LCH
90, 4, 78
OKLCH
0.91, 0.01, 77
XYZ
73, 76, 78
LUV
90, 3, 6
HWB
35, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.