Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E4DC
RGB
226, 228, 220
HSL
75, 13%, 88%
HSB
75, 4%, 89%
CMYK
1, 0, 4, 11
LAB
90, -2, 4
LCH
90, 4, 116
OKLCH
0.92, 0.01, 118
XYZ
72, 77, 79
LUV
90, -1, 6
HWB
75, 86%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.