Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4CF
RGB
231, 228, 207
HSL
53, 33%, 86%
HSB
53, 10%, 91%
CMYK
0, 1, 10, 9
LAB
90, -2, 11
LCH
90, 11, 98
OKLCH
0.92, 0.03, 100
XYZ
72, 77, 70
LUV
90, 3, 16
HWB
53, 81%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.