Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EDFB
RGB
231, 237, 251
HSL
222, 71%, 95%
HSB
222, 8%, 98%
CMYK
8, 6, 0, 2
LAB
94, 0, -8
LCH
94, 8, 269
OKLCH
0.95, 0.02, 267
XYZ
81, 85, 103
LUV
94, -4, -12
HWB
222, 91%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.