Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEFE0
RGB
236, 239, 224
HSL
72, 32%, 91%
HSB
72, 6%, 94%
CMYK
1, 0, 6, 6
LAB
94, -3, 7
LCH
94, 8, 113
OKLCH
0.95, 0.02, 116
XYZ
79, 85, 83
LUV
94, -1, 11
HWB
72, 88%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.