Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DED0
RGB
232, 222, 208
HSL
35, 34%, 86%
HSB
35, 10%, 91%
CMYK
0, 4, 10, 9
LAB
89, 2, 8
LCH
89, 8, 78
OKLCH
0.90, 0.02, 77
XYZ
71, 74, 70
LUV
89, 7, 12
HWB
35, 82%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.