Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DFDD
RGB
232, 223, 221
HSL
11, 19%, 89%
HSB
11, 5%, 91%
CMYK
0, 4, 5, 9
LAB
90, 3, 2
LCH
90, 4, 36
OKLCH
0.91, 0.01, 33
XYZ
73, 75, 79
LUV
90, 5, 3
HWB
11, 87%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.