Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E96908
RGB
233, 105, 8
HSL
26, 93%, 47%
HSB
26, 97%, 91%
CMYK
0, 55, 97, 9
LAB
60, 48, 67
LCH
60, 83, 55
OKLCH
0.67, 0.18, 48
XYZ
39, 27, 3
LUV
60, 108, 53
HWB
26, 3%, 9%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.