Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9C8CC
RGB
233, 200, 204
HSL
353, 43%, 85%
HSB
353, 14%, 91%
CMYK
0, 14, 12, 9
LAB
84, 12, 3
LCH
84, 13, 12
OKLCH
0.86, 0.04, 10
XYZ
65, 63, 66
LUV
84, 20, 1
HWB
353, 78%, 9%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.