Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D4EA
RGB
233, 212, 234
HSL
297, 34%, 87%
HSB
297, 9%, 92%
CMYK
0, 9, 0, 8
LAB
87, 10, -8
LCH
87, 13, 322
OKLCH
0.89, 0.04, 325
XYZ
72, 70, 88
LUV
87, 11, -15
HWB
297, 83%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.