Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD3E2
RGB
239, 211, 226
HSL
328, 47%, 88%
HSB
328, 12%, 94%
CMYK
0, 12, 5, 6
LAB
87, 12, -4
LCH
87, 12, 343
OKLCH
0.89, 0.04, 344
XYZ
73, 70, 82
LUV
87, 15, -8
HWB
328, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.