Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCC2
RGB
233, 220, 194
HSL
40, 47%, 84%
HSB
40, 17%, 91%
CMYK
0, 6, 17, 9
LAB
88, 2, 15
LCH
88, 15, 84
OKLCH
0.90, 0.04, 85
XYZ
69, 72, 61
LUV
88, 9, 21
HWB
40, 76%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.